Trendspotting: Step Up Your Website Optimization

Every month, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This month, we're focusing on improving your website optimization strategy, starting with "SEO For Attorneys During The Pandemic: What To Know."

1. SEO For Attorneys During The Pandemic: What To Know

Though lawyers' work remains the same, the way legal professionals conduct business has changed drastically during the pandemic. With refining your firm's online presence being more important now than ever before, take a look at steps you can take to succeed in the virtual space. Read more.

2. 10 Ways to Optimize Your Firm's Website for the Best User Experience

Nothing is more important than a first impression — especially for your website. Visitors form an opinion of your website less than one second after viewing. Use these tips to optimize your website and improve user experience. Read more.

3. 3 Keyword Optimization Tips for Improving Lawyer SEO

Keywords are the backbone of successful SEO, but what keywords do you choose? Check out this recent Strategies+ blog post for critical keyword optimization tips to get the most payoff from the time and effort you're putting into your website strategy. Read more.

4. Turn Your Website Visitors Into Clients

Legal marketers spend a lot of time ensuring potential clients are seeing their websites, but what do visitors do when they get there? Gain a better understanding of how potential clients are using your website and learn next steps to create conversions. Read More.

5. 8 Ways to Attract More Backlinks to Your Law Firm and Improve SEO

Link building is essential to an effective search engine optimization strategy, and many lawyers and marketers are using outdated link building techniques. Dig into tried and tested tactics you can implement to build genuine links and improve your SEO. Read more.

Check back monthly for more industry trends from around the web!