Informing Your Audience Through Entertainment

Informing Your Audience Through Entertainment

By Kristin Gray, Hayley Lavin
April 25, 2024 | 14-minute episode
Communications Message and Strategy Planning Content Type Podcast Content Level: Essential
Marketing Management and Leadership
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LMA Podcast · Informing Your Audience Through Entertainment

Episode: 114

Episode Description:
In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise.

Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs.

Kristin Gray, Attorney, FordHarrison
Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP (Host)

​Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Listen on SoundCloud, and find us and subscribe on Apple PodcastsGoogle Podcasts and Spotify.

Learn More About Communications with the Third Edition of the LMA Body of Knowledge

The content in this feature correlates with the Communications domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online.

The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Kristin Gray

An experienced litigator who represents management in labor and employment matters, Kristin Gray partners with employers in a variety of industries, including healthcare, retail, restaurant, hospitality, banking and manufacturing.

Gray helps employers facing issues related to discrimination, harassment and retaliation claims, employment policies, handbooks, leaves of absence, accommodation issues, employment contracts, separation agreements, wage and hour issues and other workplace matters. Because of her significant work with the healthcare industry, she also regularly advises clients on HIPAA compliance.

Gray loves litigation and the strategy that goes with it. She represents employers large and small in both state and federal courts, in arbitration and before government agencies and has significant experience with multi-plaintiff litigation and collective actions. She also enjoys partnering with employers to help them prevent issues before they arise, regularly providing training on diversity and inclusion, HIPAA, anti-harassment/discrimination and navigating complex leave of absence and accommodation issues.

Hayley Lavin
Thompson Coburn LLP

Hayley Lavin is a business development coordinator at Thompson Coburn LLP, where she seamlessly leverages her years of public relations and communications expertise. In her role, she excels in crafting pitch decks for new business and maintaining attorney website bios. Lavin's transition into legal marketing showcases her adaptability and strategic communication prowess, enhancing Thompson Coburn's innovative approach to client engagement.