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Spotlight On: Business Development
This month's content focus is on the
Business Development domain
in the LMA Body of Knowledge.
The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins...
The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm
The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm
Katy von Treskow, Susan Erlenborn, Corrina Wright
February 26, 2026 | 30-minute episode
5 Steps To Operationalize Your Law Firm’s Strategic Plan
5 Steps To Operationalize Your Law Firm’s Strategic Plan
5 Steps To Operationalize Your Law Firm’s Strategic Plan
Rachel Sapperstein
February 19, 2026 | 2-minute read
Navigating Law Firm Mergers: Communication, Culture and the Marketer’s Influence
Navigating Law Firm Mergers: Communication, Culture and the Marketer’s Influence
Navigating Law Firm Mergers: Communication, Culture and the Marketer’s Influence
Toni Wells
February 17, 2026 | 4-minute read
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The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm
By Katy von Treskow, Susan Erlenborn, Corrina Wright
February 26, 2026 |
30-minute episode
Communications
Media Relations/PR
Content Type
Podcast
,
Media Relations/PR
5 Steps To Operationalize Your Law Firm’s Strategic Plan
By Rachel Sapperstein
February 19, 2026 |
2-minute read
Business of Law
Firm and Practice Strategy and Planning
,
Firm and Practice Strategy and Planning
Navigating Law Firm Mergers: Communication, Culture and the Marketer’s Influence
By Toni Wells
February 17, 2026 |
4-minute read
Business of Law
,
Marketing Management & Leadership
AI Is Becoming an Important Referral Partner, Is Your Website Ready?
By Joshua Hanosh
February 05, 2026 |
5-minute read
Business of Law
,
Technology Management
Strategic Planning for Marketers: Your Critical Role in Strategy Development and Implementation
By Marci Taylor
January 23, 2026 |
7-minute read
Business of Law
,
Marketing Management & Leadership
Fresh Thinking for a New Year: Lessons Learned From LMA Beyond Borders 2025
By LMA International
January 15, 2026 |
7-minute read
Business Development
,
Marketing Management and Leadership
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