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Marketing Management and Leadership
Learn how to establish and effectively manage a highly functioning marketing organization through engaging with people and processes that foster collaboration and drive overall business objectives.
COMPETENCY
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Marketing Management and Leadership (100)
Management of Individual Personnel (45)
Budgeting (3)
Marketing Planning (6)
Consultant and Vendor Management (3)
Firm Organizational Structure and Dynamics (33)
Department Management and Motivation (41)
Change Management (29)
Project and Program Management (18)
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Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between
By Ashraf Lakhani, Kimberly Rennick, Alycia Sutor
January 05, 2023 |
40-minute episode
Marketing Management and Leadership
Content Type
Podcast
Additional Options
Content Level: Essential
Business Development
LMA Members on the Move: Q4 2022
By LMA International
December 20, 2022 |
1-minute read
Marketing Management and Leadership
Communications
Building a Truly Inclusive LMA
By Ashley Black , Morgan Horvitz
December 06, 2022 |
4-minute read
Marketing Management and Leadership
Content Type
Article
Video
Business Development
Tips for Better Collaboration Between IT and Marketing — An LMA and ILTA Roundtable Recap
By Natasha Tucker
November 17, 2022 |
3-minute read
Marketing Management and Leadership
Management of Individual Personnel
Department Management and Motivation
Project and Program Management
Content Type
Article
Technology Management
Why PLI? LMA Members Weigh In
By LMA International
October 14, 2022 |
3-minute read
Marketing Management and Leadership
Project and Program Management
Content Type
Article
Additional Options
Content Level: Essential
Business Development
A Safe Space for Diversity: LMA’s 3 New Member Resource Groups
By David Ackert, Ashley Black, Rafeedah Keys
October 06, 2022 |
3-minute read
Marketing Management and Leadership
Content Type
Article
Additional Options
Content Level: Essential
Content Level: Advanced
Firm Size: Small
Firm Size: Medium
Firm Size: Large
Communications
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