Content published on Strategies & Voices is led through a collaborative effort between LMA staff and the Strategies & Voices Editorial Board. A special thanks to the 2023 Strategies & Voices Editorial Committee, featured below, for dedicating their time and talent to help LMA publish the latest in legal marketing thought leadership each week. 


Kathryn Whitaker, 2023 Editorial Board Co-Chair

Chief Marketing Officer, Burr & Forman

Kathryn Whitaker has 17 years of experience in legal marketing and business development and is currently the chief marketing officer for Burr & Forman, a law firm of 350 attorneys across eight states. She is a past board member of the Legal Marketing Association and previously served as the Southeast Region’s president. Kathryn is a proud graduate of Clemson University and lives in Charleston, South Carolina, with her husband and two children. Connect with Kathryn on LinkedIn.

Julie Holton, 2023 Editorial Board Co-Chair

Founder + Principal Strategist, mConnexions

Julie Holton is the principal strategist and owner of mConnexions, a full-service marketing and communications agency. She is also the host and executive producer of Expert Connexions, a TV show that aired on ABC 53 in Lansing before going digital.

A three-time Emmy award-winning writer, TV producer and executive producer, Julie has extensive media and communication experience. She spent more than a decade working in top television newsrooms across the country. Connect with Julie on LinkedIn.

Diana Lauritson, 2023 LMA Board Liasion

Senior Manager of Marketing and Business Development​, Hogan Lovells

Diana has had a versatile career and spent several years working in government and public affairs before entering the legal industry. In addition to legal, her background in business development, marketing, communications and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution. Connect with Diana on LinkedIn.

James Barclay, 2023 Editor 

CEO, Passle Inc.

James Barclay is building Passle — a British technology firm — in the USA. Alongside the co-founders of Passle, this is the third technology firm he has grown over the last 25 years. Passle helps leaders in legal marketing empower their lawyers to showcase their expertise online and transform the way all content can be created online by their law firm. In short, James is in charge of driving  digital transformation in law firms. When he is not doing that, you can find him sailing. He lives in Annapolis, Maryland. Connect with James on LinkedIn.

Callie Brzeziński, 2023 Editor

Senior Business Development Coordinator - Investment Management and Tax Practices, Akin Gump Strauss Hauer & Feld LLP

Callie supports Akin's Chambers-ranked investment management & private equity and tax practices through program development, digital communications and strategic AI integration. She sits in the firm's New York office. Connect with Callie on LinkedIn.

Ben Chiriboga, 2023 Editor

Chief Growth Officer, Nexl

Ben Chiriboga is a marketing and business development legal industry operator, advisor and commentator. As chief growth officer at Nexl, Ben helps law firms evolve their go-to-market strategies to survive and thrive. Ben has spoken to global audiences about legal growth at LegalGeek, FutureLawyer US, LMA, Legal Sales & Service Organization and the New Zealand Bar Association, and his work has been profiled in ArtificialLawyer, Legal Business World News, LegalSites and other publications. Connect with Ben on LinkedIn.

Aly Crea, 2023 Editor

Account Director, Berbay Marketing & PR

With extensive experience in media relations and an astute ability to generate marketing and public relations opportunities, Aly strategically places clients in front of key players in their respective industries. She develops and executes integrated public relations campaigns, writes and places diverse press materials and has an eye for spotting trends and crafting stories that will get the attention of media. She also manages awards and speaking programs, in addition to developing and refining clients’ web content.

Aly thinks full circle in order to stay ahead of clients’ needs. Clients look to Aly to spearhead both short- and long-term marketing plans, with an eye toward revenue generation. She works closely with law firms, real estate companies, and others to track lead generation and conduct regular analysis to capitalize on business development opportunities. Connect with Aly on LinkedIn.

Clayton Dodds, 2023 Editor

Director of Marketing, Conner & Winters LLP

Clayton Dodds is the director of marketing at Conner & Winters. As a marketing technology evangelist and digital automation expert, he has previously co-chaired the 2021 and 2022 LMA Tech West conferences. Clayton has also served on the LMA West Region Board of Directors and was the 2018 Chair of the LMA Bay Area local steering committee. Connect with Clayton on LinkedIn.

Rebeca Ervin, 2023 Editor

Director of Brand and Content Marketing, Covington & Burling LLP

Rebeca Ervin is the director of brand and content marketing at Covington & Burling LLP. She leads a team responsible for maintaining and enhancing the firm’s brand, as well as creating and executing content marketing strategy globally. Connect with Rebeca on LinkedIn.

Verna Fisher, 2023 Editor

Marketing Specialist, BakerHostetler

Verna Fisher is a marketing specialist focusing on directories and rankings for BakerHostetler, an Am Law 100 law firm with 17 offices nationwide. She also has more than 20 years of experience as an international freelance journalist writing and editing for magazines, businesses and universities, where she was responsible for lifecycle project management and shepherding new freelance writers. She is also the author of nine children’s books. Connect with Verna on LinkedIn.

Thomas (Tommy) Franz, 2023 Editor

Content Marketing Specialist, Clark Hill PLC

Tommy Franz oversees the editorial process for Clark Hill's digital content. A former news reporter, he authors and promotes a wide range of content as a member of Clark Hill's marketing and PR team. Connect with Tommy on LinkedIn.


Marc Gericó, 2023 Editor

Managing Partner, Gericó Associates Legal Marketing, SL

Marc Gericó is the managing partner and founder at Gericó Associates. He is considered one of the most recognized specialists in the field of consulting for law firms, both in Europe and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper and Squire Patton Boggs, among others. Connect with Marc on LinkedIn.


Katherine Hollar Barnard, 2023 Editor

Managing Partner, Firesign | Enlightened Legal Marketing

After serving as the chief marketing officer for two Am Law 200 firms, Katherine Hollar Barnard created Firesign, an agency that helps law firms and legal service providers build credibility and clientele. She and her team have earned recognition for identity, websites, content and more, but she is most proud to have outlawed gavels, law books and the scales of justice from legal brands nationwide. Connect with Katherine on LinkedIn.

Heidi Horn, 2023 Editor

Senior Manager, Business Development, Vorys, Sater, Seymour and Pease LLP

Heidi has 25 years of experience in legal marketing and business development. She currently serves as senior manager, business development at Vorys, a firm with nearly 375 attorneys in nine offices, where she works with a variety of practice groups and offices to create and implement business development and marketing strategies. Heidi has been fortunate to serve in a wide variety of roles throughout her career at a number of firms, including Baker McKenzie and Baker Botts. Connect with Heidi on LinkedIn.

Diana Jennen, 2023 Editor

Partner, Gericó Associates Legal Marketing, SL

A communications and business development director with an international profile, Diana Jennen is a journalist and lawyer. Member of the New York State Bar Association and the Legal Marketing Association (LMA), Jennen has been head of media at Cuatrecasas and has worked as a journalist for the Spanish television news channel Atresmedia and the European television channel Euronews. With a double degree in journalism and communications from Carlos III de Madrid University and a degree in law from UNED University, Diana is a polyglot and has an international profile, with professional and academic experience in countries such as Germany, France and the Netherlands and a command of five languages: Spanish, English, German, French and Dutch. Connect with Diana on LinkedIn.

Sally Kane, 2023 Editor

Senior Business Development Manager, Reed Smith LLP

Sally Kane is a senior business development manager at Reed Smith LLP. She has over 15 years of legal marketing, business development and communications experience with a proven track record of creating marketing strategies that drive growth and deliver results. Sally is a former attorney and previously served as editor in chief of a suite of international legal magazines, managing day-to-day editorial operations and providing strategic vision for the publications. Connect with Sally on LinkedIn.


Katie Munroe, 2023 Editor

Chief Marketing Officer, Zuckerman Spaeder LLP

Working closely with Zuckerman Spaeder’s leadership, lawyers and professional staff, Katie Munroe oversees the firm’s relationship development, marketing, branding and communications operations. She does so with an emphasis on client experience, ensuring customized and effective messaging, and developing plans and solutions that make practical sense for the clients they serve. Connect with Katie on LinkedIn.


Tracy Pan, 2023 Editor

Senior Business Development Manager, Crowell & Moring

Tracy Pan is a seasoned legal business development and marketing professional witha demonstrated history of success working with national and multi-national professional services firms to grow and expand client base and drive revenue. She excels at strategic planning, translating business strategy into executable deliverables and developing winning client engagement initiatives. Tracy is a forward thinker with an entrepreneurial spirit, and a proven ability to pinpoint clients to drive new business and expand into target markets. She is recognized for decisive leadership, negotiation skills and relationship management to achieve consensus. Connect with Tracy on LinkedIn.

Tara Patterson, 2023 Editor

Marketing Technology Manager at Orrick, Herrington & Sutcliffe LLP

Tara Patterson is a marketing technology manager at Orrick. She manages the collection of data and strategic usage of the firms’ experience, employing an all-practice view to matter information collection. Further, Tara provides leadership, strategic guidance and recommendations for the development, implementation, usage and enhancements of technologies used for marketing and business development initiatives, including lawyer biographies, website content and marketing collateral along with other business development-related technologies and content maintenance. She is a member of both the Legal Marketing Association and the International Legal Technology Association, where she has served for three years on the KM and marketing content coordinating team. Connect with Tara on LinkedIn.

John Walsh, 2023 Editor

Marketing Manager, BakerHostetler

John Walsh is a marketing manager in the Washington, D.C. office of BakerHostetler, a firm with over 1,000 lawyers in 17 cities. He has held various roles for the the Capital Local Steering Committee since 2020 and is currently the wice chair. Connect with John on LinkedIn.

Jessica Walter, 2023 Editor

Senior Client Service Manager, Katten Muchin Rosenman LLP

Jessica Walter is a senior client service manager at Katten. She has over 10 years of experience in the legal industry, both as a legal marketing and business development professional and as a practicing attorney. At Katten, she works alongside practice group leadership to support strategic business development and marketing initiatives. Connect with Jessica on LinkedIn.

Committee members not pictured: Lynne Stabler (Hogan Lovells)

View Past Editorial Committees Here: