Content published on Strategies & Voices is led through a collaborative effort between LMA staff and the Strategies Editorial Board. A special thanks to the 2021 Strategies & Voices Editorial Board, featured below, for dedicating their time and talent to help LMA publish the latest in legal marketing thought leadership each week. 

 Jenna Schiappacasse, 2021 Editorial Board Co-Chair 

Director of Client and Business Development, Jenner & Block LLP

Jenna is a strategy-driven client development leader with more than 15 years in the legal industry. She is currently the director of client and business development at Jenner & Block. Leveraging her significant experience strategizing with lawyers and firm leadership, she leads a team of skilled business professionals in implementing and executing on client-focused initiatives that improve service excellence, drive revenue growth, and solidify client loyalty. As a dedicated volunteer, Jenna previously served as president of the LMA Mid-Atlantic Board of Directors in 2019 and on various committees since 2010. Connect with Jenna on LinkedIn.

Rebecca Edwards, 2021 Editorial Board Co-Chair 

Senior Marketing and Business Development Director, Williams Mullen

An active member of the Legal Marketing Association since joining in 2007, Rebecca has held numerous leadership roles in the organization. She served as president of the Virginias Chapter in 2014, a member-at-large of the Mid-Atlantic Regional Board focusing on MarComm from 2016-2018 and is now the co-chair of the Strategies & Voices Editorial Board. Outside of LMA, Rebecca is a senior marketing and business development manager at Williams Mullen, a mid-sized firm located in Richmond, Virginia. Identifying and driving connections that help attorneys raise their profiles and build their business is a passion. Connect with Rebecca on LinkedIn.

Morgan Horvitz, 2021 LMA International Board Liaison 

Chief Client Relations and Business Development Officer, Galloway, Johnson, Tompkins Burr & Smith

Morgan Horvitz is the Chief Client Relations and Business Development Officer at Galloway. With more than 15 years of experience, Morgan helps Galloway attorneys develop and execute successful client acquisition and retention strategies. She develops firm initiatives, across multiple channels, to expand brand awareness and heighten client satisfaction.

Morgan received her M.A. in integrated marketing communications from Emerson College and her B.A. in broadcast journalism from the Gaylord College of Journalism & Mass Communication. She is currently a member-at-large on LMA’s International Board of Directors, and board liaison to Strategies & Voices. Connect with Morgan on LinkedIn.  

Amy Adams, 2021 Editor 

Consultant, Firm Innovators

Amy Adams is the Founder of Firm Innovators, a marketing and business development consultancy serving small law firms and solo practitioners. Tapping into her deep industry experience, she empowers attorneys to market, grow, and scale their business, become more efficient through systems and technologies, and regain their time and freedom. Connect with Amy on LinkedIn.

Cheryl Aufdemberge, 2021 Editor 

Founder, Big Red Tech Works

Cheryl is the founder of Big Red Tech Works, a digital marketing company that provides services to the legal community. She has more than 15 years of experience in legal marketing. Cheryl has served on the 2017 and 2020 Legal Marketing Association (LMA) Tech Midwest committees. She recently served on the 2021 LMA Midwest Regional Nominating Committee and served as a volunteer on the 2021 LMA West and LMA Southwest conference committees. Connect with Cheryl on LinkedIn.

Toshi Bolton Nelson, 2021 Editor 

Marketing and Communications Administrator, McNees Wallace & Nurick

Toshi Bolton Nelson is the marketing and communications administrator at McNees Wallace & Nurick LLC. She works to expand the profile of the firm and its professionals through traditional and nontraditional methods. This includes coordinating the publication of articles, promoting speaking engagements and accolades, overseeing the firm's social media presence, serving as a media and social media coach, and filming and editing firm marketing/training videos. Connect with Toshi on LinkedIn.

Beth Cuzzone, 2021 Editor 

Chief Strategic Growth Officer, Goulston & Storrs

Beth, Chief Strategic Growth Officer for Goulston & Storrs, spends time aligning practice, industry and working group initiatives with the firm’s strategic vision. An integral part of the firm’s leadership, Beth manages a wide range of firm growth activities, and she is part of the team responsible for overseeing firm branding, external communications, client relationship support, legal project management, business development, lateral integration and business analysis. Connect with Beth on LinkedIn.

Jennifer Cygan, 2021 Editor 

Business Development Strategist, McNees Wallace & Nurick

Jennifer uses her experience in sales, marketing, and account management to develop and implement business building strategies for the firm and attorneys. Connect with Jennifer on LinkedIn.

Eric Feldman, 2021 Editor 

Pitch and Business Development Manager, Fried Frank

Eric is a seasoned attorney and business operations professional. As Fried Frank's pitch and business development manager, he leads cross-functional digital transformation projects that improve firm-wide interoperability. Eric loves fixing things and is genuinely motivated by soy cappuccino. Connect with Eric on LinkedIn.

Julie Holton, 2021 Editor 

Principal Strategist and Owner, mConnexions

Julie Holton is the principal strategist and owner of mConnexions, a full-service marketing and communications agency. She also is the host and executive producer of Expert Connexions, a TV show that airs on WLAJ ABC 53 in Lansing, Michigan. Julie has extensive marketing, media and communications experience, and she spent more than 10 years working in top television newsrooms across the country as a three-time Emmy award-winning producer and executive producer. She currently hosts two podcasts, is a featured author in numerous blogs and publications, is regularly invited to speak and consult with organizations across the country, and is a member of LMA's Strategies & Voices Editorial Board. Connect with Julie on LinkedIn.  

Katie Hunt, 2021 Editor 

Marketing Communications Manager, WilmerHale

Katie Hunt is a content strategist, marketer, writer and editor at WilmerHale. She lives in Los Angeles. Connect with Katie on LinkedIn.

Michael Janovici, 2021 Editor 

Client Relations Director, Kimball, Tirey & St. John LLP

Michael Janovici is currently the Client Relations Director at Kimball, Tirey & St. John where he is responsible for procuring new clients and fostering existing clientele. Michael has previously served on the LMA West Region Board as well the Los Angeles Steering Committee. Connect with Michael on LinkedIn.

Lauren McNee, 2021 Editor 

Marketing Manager, Pritzker Hageman, P.A.

Dr. Lauren McNee is the marketing manager at Pritzker Hageman, P.A., where she helps attorneys advocate for the rights of injured people through storytelling and digital marketing strategies. She has held various leadership roles with LMA and is the 2022 Chair of the Minnesota Leadership Steering Committee. Lauren holds three degrees in flute performance and her proudest accomplishment is performing with the 70s rock band Jethro Tull. Lauren lives in Minneapolis with her significant other Andrew, where they enjoy biking around the lakes and golfing. Connect with Lauren on LinkedIn.
 

Alexandra Morren, 2021 Editor 

Competitive Intelligence and Knowledge Management Coordinator, Morris, Nichols, Arsht & Tunnell LLP

Alexandra Morren has worked in the legal marketing field for nearly half a decade. At Morris Nichols, she supports the competitive intelligence and knowledge management efforts and broader business development initiatives of the firm. With a strong focus on research, Alex provides actionable business intelligence services to the firm's attorneys so they can make strategic business decisions. Connect with Alexandra on LinkedIn.

Rachel Shields Williams, 2021 Editor 

Director, Knowledge Management, Sidley Austin

Rachel Shields Williams is a director, knowledge management at Sidley Austin. In her current role with the organization, she blends her 15 years of marketing and business development experience with her passion for technology. She helps law firms understand how they can collect, maintain, and analyze data to drive better business decisions. Connect with Rachel on LinkedIn.

Nathan Smith, 2021 Editor 

Business Development Manager, Kean Miller

Nathan Smith is the business development (BD) manager for Kean Miller and is responsible for overseeing the marketing and BD functions of the firm’s expansion in Texas. Nathan has been in the legal marketing field for 20 years, working with more than 50 law firms to create, implement and execute marketing, BD and PR programs, as both an in-house professional and an outside consultant. He is a published author appearing in industry-specific publications such as Marketing the Law Firm, International Legal Technology Association and Attorneyatwork.com. He is the member-at-large, programming, for the Legal Marketing Association’s (LMA) Houston Local Steering Committee and a committee member on LMA’s Strategies & Voices Editorial Board. Additionally, Smith is the recipient of multiple Addy awards for excellence in past marketing campaigns. Connect with Nathan on LinkedIn.

Natasha Tucker, 2021 Editor 

Director, Business Development Operations, Bennett Jones

Natasha Tucker has worked in the field of content management, proposals and pursuits, account management and project management for over 20 years. At Bennett Jones, she has a national leadership role focusing on business development operations, tracking opportunities and recording data that predicts trends and provides insights to support strategic business development initiatives, marketing strategies and client management. Connect with Natasha on LinkedIn. Connect with Natasha on LinkedIn.
 

Jennifer Williams, 2021 Editor 

Marketing Manager, Gallagher Evelius & Jones

Jennifer Williams serves as the marketing manager for the Baltimore-based law firm of Gallagher Evelius & Jones. Prior to joining the firm, Jenn was a marketing manager in the construction industry and worked as a journalist and editor for nearly 20 years. Jenn graduated magna cum laude from Notre Dame of Maryland University. She serves on the editorial board for Strategies & Voices, the online publication for the LMA. Connect with Jenn on LinkedIn.