Content published on Strategies & Voices is led through a collaborative effort between LMA staff and the Strategies Editorial Board. A special thanks to the 2022 Strategies & Voices Editorial Committee, featured below, for dedicating their time and talent to help LMA publish the latest in legal marketing thought leadership each week. 


Rebecca Edwards, 2022 Editorial Board Co-Chair 

Senior Marketing and Business Development Director, Williams Mullen

An active member of the Legal Marketing Association since joining in 2007, Rebecca Edwards has held numerous leadership roles in the organization. She served as president of the Virginias Chapter in 2014, a member-at-large of the Mid-Atlantic Regional Board focusing on MarComm from 2016-2018 and is now the co-chair of the Strategies & Voices Editorial Board. Outside of LMA, Rebecca is a senior marketing and business development manager at Williams Mullen, a mid-sized firm located in Richmond, Virginia. Identifying and driving connections that help attorneys raise their profiles and build their business is a passion. Connect with Rebecca on LinkedIn.

Kathryn Whitaker, 2022 Editorial Board Co-Chair

Chief Marketing Officer, Burr & Forman

Kathryn Whitaker has 17 years of experience in legal marketing and business development and is currently the chief marketing officer for Burr & Forman, a law firm of 350 attorneys across eight states. She is a past board member of the Legal Marketing Association and previously served as the Southeast Region’s president. Kathryn is a proud graduate of Clemson University and lives in Charleston, South Carolina, with her husband and two children. Connect with Kathryn on LinkedIn.

Andrew Laver, 2022 LMA Board Liaison 

Business Development Manager, Buchanan Ingersoll & Rooney, PC

Andrew Laver is a business development manager at Buchanan Ingersoll & Rooney PC. A firm of over 400 lawyers in 15 offices, Buchanan is one of the longest standing law firms in the country. Laver is responsible for the business development efforts of the firm’s Labor, Employment, Benefits & Immigration and Tax Sections. He is resident in the firm’s Philadelphia office.

Active in LMA, Laver was the president of the Metropolitan Philadelphia Chapter in 2014, joined the LMA’s Governance Committee in 2015 where he served as co-chair from 2017-2018, served as co-chair of the 2nd Annual Philadelphia Educational Conference in 2016, a member of the 2017 LMA Annual Conference Advisory Committee (Las Vegas) and the co-chair of the 2019 LMA Annual Conference in Atlanta. He served two years as a member-at-large to the LMA Board of Directors from 2020-2021 and is serving as the 2022 Treasurer-Elect. Connect with Andrew on LinkedIn.

Amy Adams, 2022 Editor 

Consultant, Firm Innovators

Amy Adams is the Founder of Firm Innovators, a marketing and business development consultancy serving small law firms and solo practitioners. Tapping into her deep industry experience, she empowers attorneys to market, grow, and scale their business, become more efficient through systems and technologies, and regain their time and freedom. Connect with Amy on LinkedIn.

James Barclay, 2022 Editor 

CEO, Passle Inc.

James Barclay is building Passle — a British technology firm — in the USA. Alongside the co-founders of Passle, this is the third technology firm he has grown over the last 25 years. Passle helps leaders in legal marketing empower their lawyers to showcase their expertise online and transform the way all content can be created online by their law firm. In short, James is in charge of driving  digital transformation in law firms. When he is not doing that, you can find him sailing. He lives in Annapolis, Maryland. Connect with James on LinkedIn.

Katherine Hollar Barnard, 2022 Editor 

Founder, Firesign

After serving as the chief marketing officer for two Am Law 200 firms, Katherine Hollar Barnard created Firesign, an agency that helps law firms and legal service providers build credibility and clientele. She and her team have earned recognition for identity, websites, content and more, but she is most proud to have outlawed gavels, law books and the scales of justice from legal brands nationwide. Connect with Katherine on LinkedIn.

Jennifer Cygan, 2022 Editor 

Regional Marketing & Business Development Specialist, Fisher & Phillips LLP

Jennifer Cygan uses her experience in sales, marketing, and account management to develop and implement business building strategies for the firm and attorneys. Connect with Jennifer on LinkedIn.

Rebeca Ervin, 2022 Editor 

Director of Brand and Content Marketing, Covington & Burling LLP

Rebeca Ervin is the director of brand and content marketing at Covington & Burling LLP. She leads a team responsible for maintaining and enhancing the firm’s brand, as well as creating and executing content marketing strategy globally. Connect with Rebeca on LinkedIn.

Eric Feldman, 2022 Editor 

Director of Strategic Projects and Initiatives, Wiggin & Dana

Eric Feldman is a seasoned attorney and business operations professional. As the director of strategic projects and initiatives for Wiggin & Dana, he supports the firm’s COO to develop and advance a wide range of operational objectives. Eric loves fixing things and is genuinely motivated by oat cappuccino. Connect with Eric on LinkedIn.


Marc Gericó, 2022 Editor 

Gericó Associates Legal Marketing, SL

Marc Gericó is the managing partner and founder at Gericó Associates. He is considered one of the most recognized specialists in the field of consulting for law firms, both in Europe and in Latin America. As an international consultant, he has provided services to clients such as Baker McKenzie, CMS, DLA Piper and Squire Patton Boggs, among others. Connect with Marc on LinkedIn.


Katie Hunt, 2022 Editor 

Marketing Communications Manager, WilmerHale

Katie Hunt is a content strategist, marketer, writer and editor at WilmerHale. She lives in Los Angeles. Connect with Katie on LinkedIn.

Michael Janovici, 2022 Editor 

Client Relations Director, Kimball, Tirey & St. John LLP

Michael Janovici is currently the Client Relations Director at Kimball, Tirey & St. John, where he is responsible for procuring new clients and fostering existing clientele. Michael has previously served on the LMA West Region Board as well the Los Angeles Steering Committee. Connect with Michael on LinkedIn.

Sally Kane, 2022 Editor

Senior Business Development Manager, Reed Smith LLP

Sally Kane is a senior business development manager at Reed Smith LLP. She has over 15 years of legal marketing, business development and communications experience with a proven track record of creating marketing strategies that drive growth and deliver results. Sally is a former attorney and previously served as editor in chief of a suite of international legal magazines, managing day-to-day editorial operations and providing strategic vision for the publications. Connect with Sally on LinkedIn.

Jaime Lira, 2022 Editor

Marketing Director, Cohen & Malad LLP

Jaime Lira is the marketing director at Cohen & Malad, LLP, a plaintiff firm with a respected reputation for class action, mass tort, personal injury (including sexual abuse and medical malpractice litigation), family law and business litigation. She is a longtime LMA volunteer and has held roles on the Indianapolis Local Steering Committee and co-chaired the Plaintiff Shared Interest Group (SIG). She enjoys golf, dogs and running 5k races. Connect with Jaime on LinkedIn.

Lauren McNee, 2022 Editor 

Marketing Manager, Pritzker Hageman, P.A.

Dr. Lauren McNee is the marketing manager at Pritzker Hageman, P.A., where she helps attorneys advocate for the rights of injured people. Lauren is the 2022 chair of the Minnesota Local Group. She holds her doctorate in flute performance and her proudest accomplishment is performing with Ian Anderson and the 70s rock band Jethro Tull. Outside of work, she enjoys planning “Date Day” with her fiancé Andrew, where they take turns planning fun seasonal dates. Connect with Lauren on LinkedIn.

Alexandra Morren, 2022 Editor 

Competitive Intelligence and Knowledge Management Coordinator, Morris, Nichols, Arsht & Tunnell LLP

Alexandra Morren has worked in the legal marketing field for nearly half a decade. At Morris Nichols, she supports the competitive intelligence and knowledge management efforts and broader business development initiatives of the firm. With a strong focus on research, Alexandra provides actionable business intelligence services to the firm's attorneys so they can make strategic business decisions. Connect with Alexandra on LinkedIn.

Katie Munroe, 2022 Editor 

Chief Marketing Officer, Zuckerman Spaeder LLP

Working closely with Zuckerman Spaeder’s leadership, lawyers and professional staff, Katie Munroe oversees the firm’s relationship development, marketing, branding and communications operations. She does so with an emphasis on client experience, ensuring customized and effective messaging, and developing plans and solutions that make practical sense for the clients they serve. Connect with Katie on LinkedIn.

Nathan Smith, 2022 Editor 

Business Development Manager, Kean Miller

Nathan Smith is the director of client services at Kean Miller and is responsible for overseeing the marketing and BD functions of the firm’s expansion in Texas. Nathan has been in the legal marketing field for 20 years, working with more than 50 law firms to create, implement and execute marketing, BD and PR programs, as both an in-house professional and an outside consultant. He is a published author appearing in industry-specific publications such as Marketing the Law Firm, International Legal Technology Association and He is the member-at-large, programming, for LMA's Houston Local Steering Committee and a member of LMA’s Strategies & Voices Editorial Committee. Additionally, Nathan is the recipient of multiple Addy awards for excellence in past marketing campaigns. Connect with Nathan on LinkedIn.

Natasha Tucker, 2022 Editor 

Director, Business Development Operations, Bennett Jones

Natasha Tucker has worked in the field of content management, proposals and pursuits, account management and project management for over 20 years. At Bennett Jones, she has a national leadership role focusing on business development operations, tracking opportunities and recording data that predicts trends and provides insights to support strategic business development initiatives, marketing strategies and client management. Connect with Natasha on LinkedIn.

Jennifer Williams, 2022 Editor 

Marketing Manager, Gallagher Evelius & Jones

Jennifer Williams serves as the marketing manager for the Baltimore-based law firm of Gallagher Evelius & Jones. Prior to joining the firm, she was a marketing manager in the construction industry and worked as a journalist and editor for nearly 20 years. Jennifer graduated magna cum laude from Notre Dame of Maryland University. She serves on the editorial committee for Strategies & Voices, the official online publication of LMA. Connect with Jennifer on LinkedIn.


View Past Editorial Committees Here: