What Happens at the Intersection of Marketing Technology and Information Technology?
By Vikram Gupta, Mark A. Sportack
January 14, 2022 | 13-minute episode
Technology Management Website Management Communications Software and Platforms Customer Relationship Management (CRM) Proposal and Pitch Development Content Type Podcast
Series: LMA SIG Share-Out
At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.
Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor P.C.; Co-Chair, LMA Marketing Technology SIG (moderator)
Mark A. Sportack, CIO, Various Am Law 100 Firms
The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more.
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.