What Happens at the Intersection of Marketing Technology and Information Technology?

What Happens at the Intersection of Marketing Technology and Information Technology?

By Vikram Gupta, Mark A. Sportack
January 14, 2022 | 13-minute episode
Technology Management Website Management Communications Software and Platforms Customer Relationship Management (CRM) Proposal and Pitch Development Content Type Podcast
Business Development
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LMA Podcast ·What Happens at the Intersection of Marketing Technology and Information Technology?

Episode: 87

Series: LMA SIG Share-Out

Episode Description:
At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.

Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor P.C.; Co-Chair, LMA Marketing Technology SIG (moderator)
Mark A. Sportack, CIO, Various Am Law 100 Firms

Relevant Link:
The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more. 

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Vikram Gupta
Cozen O'Connor P.C.

Vikram Gupta is a deeply experienced marketing team leader, skilled in creating and optimizing branding, marketing operations and marketing communications to drive business development for large, international legal organizations. He is recognized as an innovative problem solver with the ability to respond quickly and logically to complex challenges and achieve business results and is particularly adept at managing the dynamic and fluid demands of legal marketing while delivering both strategic and tactical solutions on a timely basis. He has been a former LMA “Your Honor” awards judge and is currently the LMA Marketing Technology SIG Co-chair. He recently oversaw strategic direction and execution of global marketing and business development initiatives for a top 100 Am Law firm, including brand development, website/intranet deployment, Client Relationship Management (CRM) systems, marketing collateral development, advertising, digital marketing, distribution of thought leadership elements, graphic design, pitches/proposals, vendor management and a robust events/webinar program.

Mark A. Sportack
Various Am Law 100 Firms

Mark A. Sportack is a strategic technology executive with extensive experience leading enterprise IT operations, managing budgets of up to $2M capital and $30M salary and expenses, and leading global teams in large firms. He is skilled in managing all aspects of information services with expertise in identifying emerging needs of the business; identifying and launching technology systems to adapt to changing business needs, ensure cyber security and meet regulations; and developing strong partnerships that promote collaboration across a firm to create technology solutions.