Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

By Paul Bonner
June 30, 2021 | 30-minute episode
Technology Management Analytics and SEO Communications Software and Platforms Customer Relationship Management (CRM) Content Type Podcast
Marketing Management and Leadership
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Episode 79

Series: Strategies LIVE!

Episode Description:
The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.

If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today.

Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG)
Tabitha Sinclair, marketing technology and database coordinator, Jones Walker
Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth
Nicole Goodwin, client development technology and operations, Baker Botts

Relevant Links:
Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs

Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.


Paul Bonner
Venable LLP

Paul Bonner, Esq., is the senior director of marketing for Venable LLP based in the firm’s Washington, D.C., headquarters. His legal marketing experience includes building and leading high-performing Am Law 100 business development and marketing teams. He can be reached at pbonner@Venable.com.