Solving the Data Conundrums

Solving the Data Conundrums

By Erin Baxendale, Vikram Gupta, Jacqueline Madarang, Rachel Shields Williams
June 03, 2022 | 27-minute episode
Technology Management Customer Relationship Management (CRM) Content Type Podcast
Client Services
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LMA Podcast ·Solving the Data Conundrums

Episode Number: 90

Series: SIG Share-Out

Episode Description:
Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.

Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP
Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)
Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)
Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP

Relevant Link:
Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple Podcasts and Google Podcasts.

Erin Baxendale
Sidley Austin LLP

Erin Baxendale helps lawyers win business and keep clients delighted. She leads the business development and marketing teams responsible for Sidley’s global regulatory practices, industry and client teams. Erin focuses on identifying opportunities for cross-selling, client and pursuit teams, BD coaching and training, and integrated campaigns to drive brand awareness and deepen engagement. Building and connecting teams is a particular strength and passion, as well as helping others discover the things that ignite a fire in their bellies. She is a member of LMA and serves as President-Elect for the Midwest Region Board of Directors.

Vikram Gupta
Cozen O'Connor P.C.

Vikram Gupta is a deeply experienced marketing team leader, skilled in creating and optimizing branding, marketing operations and marketing communications to drive business development for large, international legal organizations. He has been a former LMA Your Honor Awards judge and is currently the LMA Marketing Technology Shared Interest Group (SIG) co-chair. He recently oversaw strategic direction and execution of global marketing and business development initiatives for a top 100 Am Law firm, including brand development, website/intranet deployment, client relationship management (CRM) systems, marketing collateral development, advertising, digital marketing, distribution of thought leadership elements, graphic design, pitches/proposals, vendor management and a robust events/webinar program.

Jacqueline Madarang
Bracewell LLP

Jacqueline Madarang is not a stranger to technology and digital marketing, and has led and implemented many large-scale projects. Her work has received many awards within and outside of the legal profession, including several LMA Your Honor Awards on CRM implementations, a website award on the innovative use of technology and design, and thought leadership awards that lawyers have received due to the success of the programs she has launched. She is the director of marketing technology and operations at Bracewell, and co-chairs LMA’s Marketing Technology SIG with Vik Gupta. 

Rachel Shields Williams
Sidley Austin LLP

Rachel Shields Williams is the director of knowledge management at Sidley Austin LLP. In her current role with the organization, she blends her 15 years of marketing and business development experience with her passion for technology. She helps helps lawyers and marketers understand how they can apply technology to their business development and marketing activities in order to increase their effectiveness and operational efficiency and get results. She is also a past president of the LMA Mid-Atlantic Region and serves on the International Legal Technology Association (ILTA)’s Program Planning Council.