Why PLI? LMA Members Weigh In

Why PLI? LMA Members Weigh In

By LMA International
October 14, 2022 | 3-minute read
Marketing Management and Leadership Project and Program Management Content Type Article Additional Options Content Level: Essential
Business Development
Share this story

LMA has partnered with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members.

A renowned resource for attorneys and other professionals, PLI offers the highest-quality, accredited, continuing legal and professional education programs, featuring volunteer speakers widely recognized as leading experts in their field. It’s a trusted resource for helping legal marketers understand the business of law and the latest trends.

But don’t just take our word for it — hear from fellow members who were part of the PLI pilot program and share their experience below:

"In one PLI course I took many years ago, I learned that intellectual property (IP) can be an important component of mergers and acquisitions. Several months later, I suggested to a partner working on an acquisition for a large health care client that he reach out to the firm’s IP attorneys to help evaluate the IP assets of the client’s target. The partner did in fact get input from the firm’s IP leadership and we were able to counsel the client on the IP considerations of the deal. I credit that win for the firm entirely to what I learned in a PLI course."

—Nan Arian, Senior Analyst, Business Intelligence, Jones Day


“As a law firm strategist who regularly works with executive and practice teams, profitability is something firms consistently struggle with. Too often, it’s not a primary consideration of business development strategy. PLI is offering the LMA community a great opportunity to increase their confidence when participating in and influencing these strategic conversations.”

—Deb Baker, Managing Director, GrowthPlay


PLI is a known quantity in the legal professional development world. Being able to say that I learned something from PLI lends creditability instantly to the education and the knowledge gained.”

—Kelly MacKinnon, Client Development Director, Gibson Dunn & Crutcher LLP


“Now that LMA provides access to legal business training from the highly respected PLI, LMA members have an even better opportunity to gain an all-around education required to succeed in this profession. I wholeheartedly encourage all members to take full advantage of the free content on offer.”

—Karen Morton, Head of M&BD – EMEA, Hogan Lovells LLP (UK)


“LMA’s partnership with PLI is a coup for members. Having access to the same teachings as the lawyers, levels the playing field and helps us to speak the same language so we are tackling issues in a unified/one-firm manner. … Everything from the program format, to the presenters, to the takeaway material exceeded expectations.”

—Katie Rutter, Senior Manager, Client Relations, Morgan, Lewis & Bockius LLP


“LMA has taken an incredibly helpful and innovative step by partnering with PLI to provide important content to legal marketers. Members get access to high-quality material designed for and by lawyers that will increase their proficiency with the law firm business model, trending areas of practice, and key issues facing the industry. This is a real step forward in LMA’s ability to serve the educational needs of the legal marketing community, supplementing already excellent content.”

—Mary K. Young, Partner, Zeughauser Group

LMA International

As the authority for legal marketing worldwide, LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment. Established in 1985, LMA’s community has steadily grown. In-house marketers, service providers and consultants from across the world meet, share, innovate and reframe marketing’s strategic position in the industry. Learn more at legalmarketing.org.