Understanding the Impact of Competitive Intelligence
By Ben Brighoff, Diana Lauritson
November 21, 2023 | 25-minute episode
Business Development Competitive Intelligence Content Type Podcast
In this episode of the Strategies LIVE! podcast, we dive into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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