Understanding the Impact of Competitive Intelligence

Understanding the Impact of Competitive Intelligence

By Ben Brighoff, Diana Lauritson
November 21, 2023 | 25-minute episode
Business Development Competitive Intelligence Content Type Podcast
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LMA Podcast · Understanding the Impact of Competitive Intelligence

Episode: 109

Episode Description:
In this episode of the Strategies LIVE! podcast, we dive into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.

Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

​Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple PodcastsGoogle Podcasts and Spotify.

Ben Brighoff
Foley & Lardner LLP

Ben Brighoff is the senior manager of competitive intelligence at Foley & Lardner LLP. He oversees business development research and believes that strong analysis is the foundation of good strategy. Brighoff served as co-chair of the Legal Marketing Association Competitive Intelligence Special Interest Group and has written and presented on the subject.

Prior to joining Foley & Lardner, Brighoff oversaw competitive intelligence at Jenner & Block LLP. He began his career at Compass Lexecon, where he specialized in business and financial research from online databases. Brighoff received his bachelor's in anthropology from the University of Chicago and his master's in library and information science from the University of Illinois.

Diana Lauritson
Hogan Lovells

Diana Lauritson has had a versatile career and spent several years working in government and public affairs before entering the legal industry. In addition to legal, her background in business development, marketing, communications and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution.