Trendspotting: Stay Focused on Social Media

Every month, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This month, we're focusing on social media strategy, starting with "Social Media Marketing for Lawyers: 12 Key Tips."

1. Social Media Marketing for Lawyers: 12 Key Tips

"An Attorney at Work survey reveals that 96% of the more than 300 lawyers surveyed use social media;" however, strategy to enhance personal branding is just as important as usage. Dig into these 12 key tips for ensuring strategy stays top-of-mind. Read more.

2. Paid Social Media Advertising Campaigns for Law Firms

The social media landscape has changed drastically over the last few years, and with heavily populated social feeds, an emphasis on paid social advertising is more important now than ever. Here's how you can get started to keep your firm's content front and center. Read more.

3. LMA Podcast Episode 75: What Is Clubhouse and Is It Right for My Firm?

Clubhouse is the hottest new tool in social media, and it can be a very effective means to promote attorneys at your firm. Listen to this new episode of Strategies LIVE! for an intro to Clubhouse, discussing what it is and how to determine if it’s right for your firm.. Read more.

4. How To Create A Strong Personal Brand Through Storytelling And Digital Content

Use social media as a means to bolster your attorneys' personal brands. Start by building a social media presence and then turn your focus to storytelling with these insights on creating an engaging experience. Read More.

5. Legal Marketing Campaign Measurement and Analytics

Now that you have a successful social media strategy, how do you measure it? Learn more about tracking your success and how to use your insights to improve your campaigns. Read more.

Check back monthly for more industry trends from around the web!