The Future of Legal Marketing and Tech: Replace or Redeploy?
By LMA International
April 08, 2022 | 3-minute read
Technology Management Website Management Social Media and Engagement Analytics and SEO Communications Software and Platforms Customer Relationship Management (CRM) Content Type Article
At the 2022 LMA Annual Conference, opening keynotes Richard Susskind and Daniel Susskind presented "The Future is NOW! Understanding Drivers of Change in the Legal Marketplace and How to Propel Our Firms Forward."
Following this invigorating presentation, the audience was left reflecting on what they believe the future of the profession holds. Attendees joined in a fishbowl conversation, openly exchanging thoughts and answering the question on everyone’s mind: “Will technology replace us or will it redeploy us?”
The short answer: LMA members are optimistic that technology is an opportunity for growth rather than a dystopian threat. Here are just a few takeaways from the discussion:
Save the date! The 2023 LMA Annual Conference takes place in Hollywood, Florida, April 24-26, 2023. Registration opens this summer.