The Business of Law vs. The Practice of Law: Data Collection Along the Client and Matter Life Cycle

By Rachel Shields Williams
February 28, 2025 | 2-minute read

Business of Law Project Management

Client Services

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In the world of client development, data is created at every stage of a client or matter's lifecycle. That information is leveraged by both the practice of law (knowledge management, practice administration, etc.) and the business of law (marketing, strategic pricing, etc.).

Learn More About the Business of Law at the LMA Annual Conference

Join your colleagues at the largest global meeting exclusively for the legal marketing and business development profession at the LMA 2025 Annual Conference (LMA25) April 23-25! Curated education sessions, international networking opportunities and a myriad of solution providers offer attendees the opportunity to propel their practice forward. At LMA25, we'll also be celebrating LMA's 40th anniversary, recognizing our proud legacy and exciting future!

Learn more about LMA25 and view the detailed education program on the LMA website.

Rachel Shields Williams
Sidley Austin

Rachel Shields Williams is a seasoned legal business professional with nearly two decades of experience spanning business development, marketing, sales, knowledge management and legal technology. Currently serving as director of knowledge management at Sidley Austin, Shields Williams thrives on assessing and anticipating both internal and external customer needs while leveraging her cross-industry expertise to bring fresh insights to every project. Her strategic acumen shines through as she translates vision into actionable goals and results — adept at designing and implementing innovative yet practical technology and process solutions. Under her leadership, she has spearheaded transformative initiatives that have had a meaningful, measurable impact on a global scale.

Sheilds Williams is deeply engaged in the legal community, serving as President-Elect 2024 Legal Marketing Association International Board of Directors and a Fellow of the College of Legal Practice Management.