Navigating Political Divisions in Law Firm Communications

By Michelle Calcote King, Traci Stuart
May 16, 2024 | 23-minute episode

Communications Message and Strategy Planning Content Type Podcast Content Level: Essential

Marketing Management and Leadership

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LMA Podcast · Navigating Political Divisions in Law Firm Communications

Episode: 115

Episode Description:
Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news.

This episode of the LMA podcast aims to equip communicators with the tools to ensure law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context.

This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent?

Speakers:
Michelle Calcote King, Principal and President, Reputation Ink
Traci Stuart, President and CEO, Blattel Communications

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

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Learn More About Communications with the Third Edition of the LMA Body of Knowledge

The content in this feature correlates with the Communications domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online.

The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Michelle Calcote King
Reputation Ink

Michelle Calcote King is the principal and president of Reputation Ink, a public relations and thought leadership marketing agency serving B2B professional services firms — including law firms and architecture, engineering and construction (AEC) firms. King founded Reputation Ink in 2011 following a decades-long public relations and marketing career that took her across the globe, with professional stints on three continents and extensive experience in the legal, technology and AEC industries. Since launching Reputation Ink with just one client, King has grown it to more than 30, with more than 12 full-time staff members and a range of specialist consultants. She’s been recognized twice by Lawdragon as one of the 100 Global Leaders in Legal Strategy & Consulting.

Traci Stuart
Blattel Communications

Traci Stuart is the president and CEO of Blattel Communications, a public relations and marketing agency focused on professional services clients in law, real estate and finance. Blattel’s second-generation leader, Stuart has three decades of experience, largely concentrated on lawyers and law firms. With a firm grasp on the business end of professional services firms, she works closely with clients, nationally and regionally, developing high-impact visibility strategies, business development-oriented campaigns, crisis communication plans and litigation support. Immersed in the legal marketing industry throughout her career, Stuart has served on the Legal Marketing Association’s (LMA) international board of directors and in various regional and local capacities.