LMA Body of Knowledge: A CMO Playbook for Your Team’s Success
By LMA International
November 07, 2024
Marketing Management and Leadership Department Management and Motivation
Did you know your team can leverage the LMA Body of Knowledge (BoK) at every level of their career? In the infographic below, learn how chief marketing officers (CMOs) can leverage the BoK as a training manual to help manage, develop and support their teams.
Learn More with the Third Edition of the LMA Body of Knowledge
Access the latest edition of the BoK online. The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity and inclusion across the entirety of the BoK. Learn more.
Plus! Releasing later this year, the LMA CMO Toolkit will dive deeper into how the latest edition of the BoK can be leveraged to develop your team.
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