Lessons Learned From In-House Counsel

By Heather McCullough, Nat Slavin
February 10, 2022 | 26-minute episode

Client Services Internal Client Communications and Feedback External Client Communications and Feedback Project Management Content Type Podcast

Communications

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LMA Podcast ·Lessons Learned From In-House Counsel

Episode: 88

Series: LMA SIG Share-Out

Episode Description:
A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.

Speakers:
Heather McCullough, Partner and Co-Founder, Society 54
Nat Slavin, Partner and Founder, Wicker Park Group

Relevant Link:
Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.”

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple Podcasts and Google Podcasts.

Heather McCullough
Society 54

Heather McCullough has brought game-changing results to professional services firms across the country for more than 20 years. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm and attorney business development, including client relations, communications, events and marketing. She has led and restructured operational changes while working inside law firms, as well as in a consulting capacity. This experience, combined with her MBA from University of South Carolina, makes her an ideal advisor for firms that want to challenge the status quo and lead change. In addition to her Society 54 work, Heather is also co-founder and principal at The Chiral Project, which focuses on leadership development for professional services.

Nat Slavin
Wicker Park Group

Nat Slavin is a founder and partner at Wicker Park Group. He regularly advises law firms on client service strategies and has conducted client feedback interviews with hundreds of clients on behalf of law firms. He also leads law firm client teams, trains lawyers on all aspects of building client loyalty and advises individual lawyers on leadership and client development. Nat is a fellow in the College of Law Practice Management and a Legal Marketing Association Hall of Fame Inductee. He has also authored more than 100 articles on legal department management.