Legal Storytelling: Insights, Access and the Power of Perspective

By Cheryl Bame, Brian Kiefer, Alexandra McCartha
March 28, 2025 | 25-minute episode

Communications Interactive and Digital Marketing Podcast

Marketing Management and Leadership

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LMA Podcast: Legal Storytelling: Insights, Access and the Power of Perspective

Episode: 123

Episode Description:

How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence.

Speakers:

Cheryl Bame, Principal, Bame Public Relations
Brian Kiefer, Director of Public Relations, Taft
Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Listen on SoundCloud, and find us and subscribe on Apple Podcasts, Google Podcasts and Spotify.

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The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Cheryl Bame
Bame Public Relations

A communications professional with enviable contacts and reach, Cheryl Bame is widely recognized for her innovative work with law firms, professional services firms, financial and real estate companies as well as industry trade groups. After a decade in the broadcast news business, Bame has spent nearly 24 years implementing communications programs that involve media relations, social media, networking and speaking engagements and other professional reputations strategies.

In 2015, Bame was asked by the International Board of Directors of the Legal Marketing Association to launch the group’s Public Relations Special Interest Group to advance the public relations profession for the legal industry. A frequent speaker and blogger, Bame has a passion for her craft and her clients' successes.

Brian Kiefer
Taft

As director of public relations at Taft, Kiefer leads the firm’s strategic public relations initiatives, elevating the Taft brand and enhancing its visibility across key audiences. His role encompasses promoting the firm’s growth, lawyer and practice group achievements, client successes, pro bono contributions and the distinctive culture that defines Taft.

With over 22 years of public relations experience, Kiefer has served at the director level for several leading Am Law 100 firms, where he has designed and executed impactful media relations strategies and communication campaigns.

Alexandra McCartha
Bryan Cave Leighton Paisner LLP