Legal Storytelling: Insights, Access and the Power of Perspective
By Cheryl Bame, Brian Kiefer, Alexandra McCartha
March 28, 2025 | 25-minute episode
Communications Interactive and Digital Marketing Podcast
Marketing Management and Leadership
Episode: 123
Episode Description:
How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence.
Speakers:
- Cheryl Bame, Principal, Bame Public Relations
- Brian Kiefer, Director of Public Relations, Taft
- Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Listen on SoundCloud, and find us and subscribe on Apple Podcasts, Google Podcasts and Spotify.
Learn More About Communications at the LMA Annual Conference
Join your colleagues at the largest global meeting exclusively for the legal marketing and business development profession at the LMA 2025 Annual Conference (LMA25) April 23-25! Curated education sessions, international networking opportunities and a myriad of solution providers offer attendees the opportunity to propel their practice forward. At LMA25, we'll also be celebrating LMA's 40th anniversary, recognizing our proud legacy and exciting future!
Learn more about LMA25 and view the detailed education program on the LMA website.
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