Legal Marketing: Advancing Inclusion Through Storytelling

Legal Marketing: Advancing Inclusion Through Storytelling

By Vivian Luiz Coco, Michelle Turner
May 04, 2023 | 21-minute episode
Communications Reputation Management Media Relations/PR Content Type Podcast Additional Options Content Level: Essential
Client Services
Share this story

LMA Podcast · Legal Marketing: Advancing Inclusion Through Storytelling

Episode: 103

Series: SIG Share-Out

Episode Description:
In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.

Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys
Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple PodcastsGoogle Podcasts and Spotify.

Vivian Luiz Coco
Licks Attorneys

Vivian Coco is an experienced director of marketing and client relations with a proven track record in the legal services industry. Skilled in business strategy, project management and client development, she possesses 15+ years of expertise in leading marketing, business development and back-office teams. Coco holds a master's degree in business administration with a focus on strategy and innovation and a master’s degree in business management with a focus on people management and organizational behavior. She is also a post-graduate researcher in diversity and inclusion practices in the legal market.

Michelle Turner
Skadden, Arps, Slate, Meagher & Flom LLP

Michelle Turner is a global marketing and communications project manager at Skadden, where she helps drive business and enhance market share in Los Angeles by implementing firm marketing plans, projects and strategies. Michelle currently serves as the co-chair for LMA’s DEI Committee.