Law Firm M&A: The Marketer’s Metrics Playbook
By Ben Chiriboga, Jonathan Hawkins
January 30, 2025 | 30-minute episode
Business of Law Business Structures and Trends Podcast
Marketing Management and Leadership
Episode: 122
Episode Description:
This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business.
Speakers:
- Ben Chiriboga, Chief Growth Officer, Nexl
- Jonathan Hawkins, Founder, LawFirm GC
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Listen on SoundCloud, and find us and subscribe on Apple Podcasts, Google Podcasts and Spotify.
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The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.
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