Key Differences Between a CGO and a CMO in a Law Firm
By Ben Chiriboga, Esq.
August 31, 2023 | 3-minute read
Marketing Management and Leadership Management of Individual Personnel Firm Organizational Structure and Dynamics Content Type Infographic
Understanding the distinction between a chief growth officer (CGO) and a chief marketing officer (CMO) is crucial for law firm leadership to effectively strategize and optimize their business growth. While the CMO focuses on crafting marketing campaigns and brand positioning, the CGO takes a broader approach, encompassing business development, client acquisition and overall revenue generation. Clear comprehension of these roles empowers law firms to make informed decisions and foster a well-rounded growth strategy for sustainable success, especially when it comes to hiring.