Infographic: Communicating Change to Connect and Inspire

By Shannon Stucky Pritchett
April 16, 2021 | 2 minutes

Communications Written and Oral Communication Skills Message and Strategy Planning Content Type Infographic Additional Options Content Level: Essential Content Level: Advanced Firm Size: Small Firm Size: Medium Firm Size: Large

Marketing Management and Leadership

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When it feels like change is the only constant, implementing clear communication can sometimes be the difference between failure and success.

An effective change narrative creates a bridge between the purpose and values that attract employees and clients to our firms in the first place, and the benefits we’re working to realize. Change initiatives are the “how” — not the “what.”

Follow this framework to consistently and successfully communicate change within your firm.

Recognizing that change is an ever-present force in our industry, LMA's 2021 Next Big Thing (NBT) initiative is focusing on providing legal marketing professionals with the knowledge and tools they need to successfully navigate change for themselves, their teams and their firms. This framework was presented as part of the program’s kickoff webinar, “2021 Next Big Thing: Change Management (A Journey, Not a Destination),” presented by Shannon Stucky Pritchett, senior managing director of strategic communications at FTI Consulting, Jill Weber, chief business development officer at Quarles & Brady LLP, and M. Ashraf Lakhani, chief business development and marketing officer at Porter Hedges LLP.

Access the webinar online here and keep an eye out for more throughout the year from NBT.

Shannon Stucky Pritchett
FTI Consulting

Shannon Stucky Pritchett is Americas head of the People & Transformation practice within the Strategic Communications segment of FTI Consulting. Based in Chicago, she specializes in developing and executing communications and change management strategies that accelerate transformation and build confidence in the organization’s leadership and future.

During her time at FTI Consulting, Stucky Pritchett has worked with a wide range of companies to support them in navigating change situations including merger integrations and carve-outs; functional or full organization transformations; cost and liquidity management; financial restructurings (in- and out-of-court) and organizational realignments.

Stucky Pritchett holds a B.S. in journalism from Ohio University’s Honors Tutorial College. In March 2017, she was named among Consulting magazine’s Rising Stars of the Profession, and in June 2017, she received M&A Advisor’s Emerging Leaders Award.