Implementing a New CRM for Improved Business Development
By James Barclay, Michelle Woodyear
June 15, 2022 | 35-minute episode
Technology Management Customer Relationship Management (CRM) Content Type Podcast
Business Development
LMA Podcast ·Implementing a New CRM for Improved Business Development
Episode Number: 91
Series: Strategies LIVE!
Episode Description:
For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and have key stakeholders start being strategic, data-driven decision makers. In this episode of Strategies LIVE!, James Barclay (Passle Inc) and Michelle Woodyear (Covington & Burling LLP) discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.
Speakers:
James Barclay, CEO, Passle Inc (Host)
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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