How Great Marketers Overcome Attorney Apathy to Win Trust and Deliver Results
By Heather McMichael, Tony Nasharr, Debra Pickett, Stephen Walton
July 05, 2022 | 32-minute episode
Business Development Business Development Coaching/Training Content Type Podcast
Episode Number: 92
Series: SIG Share-Out
Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.
Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
Tony Nasharr, Shareholder, Polsinelli PC
Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
Stephen Walton, Regional Marketing Manager, Polsinelli PC
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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