Defining Likeability: How to Enhance Your Professional Relationships

By Katherine Boyko, Arthur Uratani
December 12, 2024 | 43-minute episode

Business Development Sales and Networking Techniques Content Type Podcast Content Level: Essential

Business of Law

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LMA Podcast: Defining Likeability: How to Enhance Your Professional Relationships

Episode: 120

Episode Description:

In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions.

Speakers:

Katherine Boyko, Senior Marketing Coordinator, Whiteford
Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrew

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Listen on SoundCloud, and find us and subscribe on Apple Podcasts, Google Podcasts and Spotify.

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The content in this feature correlates with the Business Development domain in the LMA Body of Knowledge (BoK). Dive deeper and access the latest edition of the BoK online.

The Third Edition of the LMA BoK showcases enhanced expertise across every domain, introduces new competencies in Client Services, Communications and Technology Management, features more advanced skills across all domains and broadens coverage of competitive and business intelligence skills. Plus, it emphasizes a stronger commitment to nurturing diversity, equity, and inclusion across the entirety of the BoK. Learn more.

Katherine Boyko
Whiteford

Katherine Boyko is a senior marketing coordinator at Whiteford with experience in non-profit and legal industries. She chairs the Women of Whiteford group at her firm and will serve as the 2025 Capitol LSC Chair for LMA’s Mid-Atlantic Region. Her work primarily focuses on business development projects, including proposals and events. Originally from Ukraine, Boyko frequently volunteers with United Help Ukraine and enjoys hiking and reading in her free time.

Arthur Uratani
Bookoff McAndrews

Arthur Uratani is a marketing director and business development coach at Bookoff McAndrews, a premier patent prosecution and counseling law firm. He handles everything from branding to outreach to pitches to relationship and communication coaching.

In his free time, Uratani teaches yoga and Yoga Sculpt. He also leads teacher trainings for CorePower Yoga. He just recently led an amazing yoga retreat to Belize!