Coaching Lawyers in Business Development Best Practices

Coaching Lawyers in Business Development Best Practices

By Robert Kohn, Kathy Mericle, Nancy Myrland, Todd Stanton
December 13, 2021 | 38-minute episode
Business Development Business Development Coaching/Training Content Type Podcast
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Episode: 85

Series: Strategies LIVE! 

Episode Description:
Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.

Robert Kohn, Vice President, Kohn Communications
Kathy Mericle, Marketing Director, Brown & Streza LLP
Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and (Moderator)
Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC

Relevant Link:
As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again.

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

LMA Podcast · Coaching Lawyers in Business Development Best Practices

Robert Kohn
Kohn Communications

Robert Kohn has been coaching lawyers in business development since 1989. He is one of the early pioneers in business development coaching for lawyers and has coached lawyers at over 1,000 firms. He has authored/co-authored dozens of articles and is the co-author of the ABA’s best-selling book, “Selling in Your Comfort Zone.” You can visit his website at or email him at

Kathy Mericle
Brown & Streza LLP

Kathy Mericle is the marketing director at Brown & Streza LLP, a relationship-driven law firm located in Orange County, California. For over 15 years, Mericle has served in expanding the firm’s presence in the legal and business community by regularly coordinating in-house events, sponsorships and speaking engagements. She collaborates with over 20 attorneys to develop and fine-tune individualized marketing and strategic business development plans, utilizing both traditional and out-of-the-box approaches. Her passion for connecting people comes alive with each new story of another successful relationship.

Nancy Myrland
Myrland Marketing & Social Media, The Lawyers’ Marketing Academy,

Nancy Myrland founded Myrland Marketing & Social Media in early 2002 to help lawyers understand how to grow their practices by making their marketing and business development efforts more relevant to their current and potential clients, and to help lead firms through their online social and digital media marketing strategy. Known as the LinkedIn coach for lawyers, Myrland frequently conducts group and individual trainings on LinkedIn, where she helps lawyers understand how to build a robust profile that will help others find them, and also how to use LinkedIn on an ongoing basis to build their reputation and establish and nurture relationships with those who are important to the growth of their practices. View her blog, The Myrland Marketing Minute Blog, her podcasts, Legal Marketing Minutes and Legal Marketing Moments, and her online LinkedIn course.

Todd Stanton
Stanton Law LLC

Todd Stanton has focused on management representation in employment matters since graduating from the University of Georgia School of Law in 2002. His ability to see past the inefficiencies of a dispute helps get his clients back to earning, rather than spending, and his practice helps clients identify the real, most overarching goals in order to guide them through an efficient plan. Stanton’s refreshing approach to his legal practice seeps into the firm’s employee-first operations. He’s most proud of the platform Stanton Law provides for other entrepreneurial and ownership-minded lawyers to build their respective practices while keeping an eye on what’s most important.