Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between
 

Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between

By Ashraf Lakhani, Kimberly Rennick, Alycia Sutor
January 05, 2023 | 40-minute episode
Marketing Management and Leadership Content Type Podcast Additional Options Content Level: Essential
Business Development
Share this story

LMA Podcast · Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between
 

Episode Description:
In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA and more.

Speakers:
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)
Kimberly Rennick, Director of Client Relations, Covington & Burling LLP
Alycia Sutor, Managing Director, GrowthPlay

About the LMA Podcast:
The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Apple PodcastsGoogle Podcasts and Spotify.

Ashraf Lakhani
Porter Hedges LLP

Ashraf Lakhani is the chief business development and marketing officer at Porter Hedges LLP in Houston. With over 20 years of legal marketing experience, he is responsible for developing and executing the client development strategies, coordinating the client feedback program, managing public relations and leading the marketing team. He served as the president of the Legal Marketing Association (LMA) in 2018 and was inducted into the LMA Hall of Fame in 2022.

Kimberly Rennick
Covington & Burling LLP

Kimberly Bero Rennick is the director of client relations for Covington & Burling. She has worked in every facet of the legal industry — in-house for a large corporation where she retained all outside counsel, outside counsel as a practicing litigator in a large law firm, a consultant and legal technology sales executive to the AmLaw 100 and in various business development and marketing roles in the AmLaw 100. Rennick is a pioneer in the development of predictive analytics and big data to drive client growth. She holds a law degree from Notre Dame Law School and a master’s degree in law firm management from The George Washington University.

Alycia Sutor
GrowthPlay

Alycia Sutor is a managing director at GrowthPlay, where she helps lawyers and law firms grow their firm's practices and revenue. She is also passionate about elevating the profession of law through various volunteer leadership roles, including with the Legal Marketing Association (LMA), where she served as president in 2012.