Beyond the Content: Using AI to Deliver Value to Clients

By Tony DeSimone, Jennifer Griffin Scotton
January 11, 2024 | 29-minute episode

Communications Website Design and Content Content Type Podcast Content Level: Essential

Technology Management

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LMA Podcast · Beyond the Content: Using AI to Deliver Value to Clients

Thank you to IHG Hotels & Resorts for sponsoring this episode.

Episode: 110

Episode Description:
In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind.

Speakers:
Tony DeSimone, President, You're the Expert Now
Jennifer Griffin Scotton, Chief Marketing Officer, Constangy

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

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The content in this podcast episode correlates with the Communications domain in the LMA Body of Knowledge. Dive deeper and access the BoK online.

Tony DeSimone
You're the Expert Now, LLC

Anthony DeSimone is the president of You’re the Expert Now, LLC, where he uses his CPA and CFO/COO background to help business owners understand how to read the numbers and best use them to communicate within the company. With the rise in artificial intelligence (AI), he has spent a great deal of time focusing on AI, specifically ChatGPT, and helping business owners across a wide range of industries harness the power of ChatGPT, perils and all. DeSimone likes to say he’s working on his ChatGPhD.

Jennifer Griffin Scotton
Constangy

Jennifer Griffin Scotton serves as the chief marketing officer for Constangy, a nationwide workplace law boutique with 225 lawyers. In this role, she leads the firm’s marketing and business development strategy, leveraging integrated client development campaigns to raise the firm’s visibility and deliver value to clients. She is the outgoing chair of the Client Value SIG and has previously held international, regional and local leadership roles within LMA for more than a decade.