Best Practices for Media Pitching and Building Relationships With Journalists

Best Practices for Media Pitching and Building Relationships With Journalists

By Raychel Lean , Dave Poston
May 13, 2022 | 31-minute episode
Communications Media Relations/PR Content Type Podcast
Marketing Management & Leadership
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LMA Podcast ·Best Practices for Media Pitching and Building Relationships With Journalists

Episode: 90

Series: Strategies LIVE!

Episode Description:
For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.

Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM
Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications (host)

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple Podcasts and Google Podcasts.

Raychel Lean
Daily Business Review, ALM

Raychel Lean oversees ALM’s Daily Business Review brand, which covers legal and real estate news. Originally from Lancashire, England, Raychel left in 2011 to pursue a writing career in Miami. She holds a bachelor’s degree in professional writing and literature from Barry University, a post-graduate certification in creative writing from the University of Warwick and is wrapping up a master’s degree in global history from the University of Birmingham.

Dave Poston
Poston Communications

Dave Poston is a licensed attorney who has held numerous international in-house and agency positions for law and other professional services. Poston has earned recognition in a variety of prestigious organizations over the course of his career, most notably being named the Public Relations Professional of the Year by the Public Relations Society of America (PRSA) in 2020. He also leads Poston Communications’ crisis communications and litigation PR division, which has been recognized by Chambers and Partners as one of the top 20 crisis firms in the U.S., achieving rankings in its litigation support and crisis and risk management guides.