Best Practices for Media Pitching and Building Relationships With Journalists
By Raychel Lean , Dave Poston
May 13, 2022 | 31-minute episode
Communications Media Relations/PR Content Type Podcast
Series: Strategies LIVE!
For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.
Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM
Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications (host)
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Listen on SoundCloud, and find us and subscribe on Apple Podcasts and Google Podcasts.