Award or Ad? Vetting Out Legitimate Industry Honors
By Benjamin Lokiec
December 19, 2024 | 2-minute read
Business Development
Marketing Management and Leadership
It has happened to all of us – a senior partner reaches out excited about receiving an award for being one of the best left-handed attorneys in the Northeast. To accept the award, all your firm needs to do is wire $5,000 to a location in Bratislava.
While this scenario may not have exactly happened to you, there is a chance you’ve come across an award or ranking that gave you pause. These can be a great way to promote your firm and practices, but when you think something is suspect… how do you vet an award?
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