Attorney Referrals

By Breandan Filbert, Rebecca Wenglinski, Rebecca Wissler
December 13, 2022 | 38-minute episode

Business Development Business Development Coaching/Training Content Type Podcast

Business of Law

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LMA Podcast · Attorney Referrals

Episode: 98

Series: Strategies LIVE!

Episode Description:
One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.

Speakers:
Breandan Filbert, Managing Partner, SalezWORKS
Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)
Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

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Breandan Filbert
SalezWORKS

Breandan Filbert partners with her clients to create long standing highly productive relationships with their clients and referral relationships.

Rebecca Wenglinski
Jaffe

Rebecca Wenglinski is an experienced collaborator, having managed marketing and business development efforts in a variety of industries, including the corporate, government, startup, nonprofit and legal sectors. With nearly 10 years in the legal field, she is well-versed in creating practice group and individual business development plans for small and large firms, and brings an out-of-the-box mindset to lead generation. She has worked for a wide range of law firms, from a mid-sized, full-service firm to an Am Law 200 firm headquartered in Detroit, Michigan. In these roles, she managed all aspects of the firm’s marketing and business development efforts, including streamlining a new brand strategy and initiating an RFP process, as well as coaching and managing the business development efforts of several practice groups. At Jaffe, Rebecca applies her marketing experience to assisting law firms in growing their businesses through concerted business development plans, brand awareness and thought leadership.

Rebecca Wissler
Bryan Cave Leighton Paisner LLP

Rebecca Wissler serves as director of business development at Bryan Cave Leighton Paisner LLP (BCLP) and has experience across Am Law 200 and AmLaw 50 firms. Throughout her career, her expertise has evolved from law firm marketing communications to targeted industry growth to practice management. She works with law firm leaders to analyze client relationships and industry trends, execute firm strategy and build plans to increase profitability.