Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

By Julie Wall Khoury, Dave Southern
May 11, 2023 | 26-minute episode
Client Services Internal Client Communications and Feedback External Client Communications and Feedback Content Type Podcast Additional Options Content Level: Essential
Business Development
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LMA Podcast · Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

Episode: 104

Series: SIG Share-Out

Episode Description:
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.

Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP
Dave Southern, Director of Marketing Communications, Mayer Brown LLP

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Listen on SoundCloud, and find us and subscribe on Apple PodcastsGoogle Podcasts and Spotify.

Julie Wall Khoury
Balch & Bingham LLP

Julie Wall Khoury is a legal business development and marketing executive and attorney with more than 20 years of communications, marketing and business development experience. After pioneering the marketing program of a nationally-renowned cancer center and building one of the fastest-growing communications agencies in the Southeast, she has spent the last 10 years developing strategic growth initiatives for law firms focused on revenue generation, client experience, talent development and community engagement. She is a trusted leader and strategist at Balch & Bingham, where she serves as the firm’s chief marketing officer. 

Julie is a member of the board of directors of One Place Family Justice Center, a non-profit organization dedicated to making it easier for survivors of interpersonal violence to access resources needed to seek help and report abuse all in one place. She received a bachelor's degree in public relations from Auburn University and a J.D. from Birmingham School of Law.

Dave Southern
Mayer Brown LLP

A financially savvy business development, marketing and communications executive and team leader, Dave Southern has achieved proven results developing and executing programs to stimulate revenue growth and increased productivity in both professional services and consumer packaged goods and services marketing environments.

He has served as CMO or senior growth leader for several leading law firms, including Mayer Brown, Baker McKenzie, Baker Hostetler and Choate, as well as Big 4 firm EY and global marketing firm DDB Worldwide. Dave received his master's in business administration from the J.L. Kellogg Graduate School of Management and is a CPA.