AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?
By Freddy Dobinson, Walter McCorkle, Britt Powers
July 20, 2023 | 25-minute episode
Technology Management Communications Software and Platforms Content Type Podcast Additional Options Content Level: Essential
Series: SIG Share-Out
LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI:
- Why should my firm be considering AI solutions?
- What is the current availability of AI tools and solutions for law firms today?
- How do I navigate the dynamics of law firm leadership when pursuing an AI-centric project?
- And what is on the horizon to help me start to leverage AI to my firm’s maximum potential?
This conversation explores content marketing, CRM concepts, ChatGPT and more.
Freddy Dobinson, Head of Client Experience, Passle
Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP (Host)
Britt Powers, Senior Marketing Manager, Orrick
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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