Elevating Employee Voices: One Firm’s Approach to Pride
By LMA International
June 30, 2021 | 2 minutes
Client Services Internal Client Communications and Feedback External Client Communications and Feedback Content Type Article Video
When it comes to Pride — whether in June or year-round — one thing that’s key to any celebration is authenticity. For Clark Hill, this was certainly true, as they honored the month by sharing content that put their employees in the spotlight and elevated LGBTQ+ trailblazers to learn from.
“Personally, Pride is really meaningful to me because it gives an opportunity to pause and reflect on the progress our community has made, as well as celebrate with our friends and family,” says Ray Koenig, member, in the firm’s kickoff video. “It’s also exciting to celebrate with a firm that supports us for being our authentic selves and in everything we do.”
The video (below) features several Clark Hill employees, who draw on their unique experiences to share what Pride means to them.
Clark Hill Pride 2021 from Clark Hill PLC on Vimeo.
The campaign — led by Gloria Pak, marketing systems administrator, and Alexandra France, regional marketing coordinator — was a collaborative, cross-departmental effort that reached employees internally, as well as external audiences. “The activities included a video compilation of perspectives from the firm, educational content and resources, and an interview hosted by one of our attorneys with two trailblazing women in the LGBTQ+ community,” Pak and France share.
But the conversation doesn’t end here for Clark Hill. “While the month of June hosts visibility for Pride, we are committed to continually supporting the LGBTQ+ community and other diverse groups through our sponsorships with partner organizations and early planning of resources for the calendar year,” Pak and France say. “We view the various heritage months and special commemorative days not only as occasions to optimize successes and improve campaign strategies, but also as opportunities to honor and amplify the voices that enrich our perspectives and celebrate what makes us unique.”
This story was submitted to LMA as part of a new social media series, “We Asked, You Answered.” Stay tuned for our next question in August, focused on marketing management and leadership initiatives.