Spotlight On: Marketing Management & Leadership

This month's content focus is on the Marketing Management & Leadership domain in the LMA Body of Knowledge.
Get to know the editors behind Strategies & Voices here.

#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact
#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact

#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data...

#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact
 

#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact

Ben Chiriboga, Esq.
September 22, 2023 | 2-minute read
Navigating Success in Legal Marketing: Advice From Industry Veterans
Navigating Success in Legal Marketing: Advice From Industry Veterans

Navigating Success in Legal Marketing: Advice From Industry Veterans

Navigating Success in Legal Marketing: Advice From Industry Veterans
 

Navigating Success in Legal Marketing: Advice From Industry Veterans

Bobbie Conklin, EJ Stern
September 21, 2023 | 4-minute read
Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap
Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap

Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap

Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap
 

Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap

Diana Lauritson
September 15, 2023 | 3-minute read

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Mercedes García Quintas

  
Emotional Intelligence: The Basis for Attracting and Retaining Talent
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#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact
 
#LMA23 Recap: Unleashing the Power of Marketing Analytics — Learning to Use Data to Amplify Your Impact
By Ben Chiriboga, Esq.
September 22, 2023 | 2-minute read
Technology ManagementAnalytics and SEOContent TypeArticle, Marketing Management and Leadership
Navigating Success in Legal Marketing: Advice From Industry Veterans
 
Navigating Success in Legal Marketing: Advice From Industry Veterans
By Bobbie Conklin, EJ Stern
September 21, 2023 | 4-minute read
Business of LawAttorney Talent Recruitment, Compensation, Professional Development and RetentionContent TypeArticle, Marketing Management and Leadership
Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap
 
Skunkworks, Web 3.0 and AI in Legal Marketing: An #LMA23 Recap
By Diana Lauritson
September 15, 2023 | 3-minute read
Technology ManagementWebsite ManagementContent TypeArticle, Communications
AI Marketing for Law Firms
 
AI Marketing for Law Firms
By Jessica Aries
September 12, 2023 | 2-minute read
Technology ManagementContent TypeInfographic, Marketing Management and Leadership
How to Identify and Fire Unprofitable Clients
 
How to Identify and Fire Unprofitable Clients
By Sergei N. Freiman
September 07, 2023 | 9-minute read
Profitability and PricingClient ServicesExternal Client Communications and FeedbackContent TypeArticle, Business of Law
Key Differences Between a CGO and a CMO in a Law Firm
 
Key Differences Between a CGO and a CMO in a Law Firm
By Ben Chiriboga, Esq.
August 31, 2023 | 3-minute read
Marketing Management and LeadershipManagement of Individual PersonnelFirm Organizational Structure and DynamicsContent TypeInfographic, Communications