Spotlight On: Marketing Management and Leadership

This month's content focus is on the Marketing Management and Leadership domain in the LMA Body of Knowledge.

Maximizing Learning and Development Opportunities at Events and Conferences
Maximizing Learning and Development Opportunities at Events and Conferences

Maximizing Learning and Development Opportunities at Events and Conferences

Maximizing Learning and Development Opportunities at Events and Conferences
 

Maximizing Learning and Development Opportunities at Events and Conferences

Bianca Reyes
August 08, 2025 | 3-minute read
Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration
Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration

Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration

Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration
 

Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration

Lynmarie Lane
July 31, 2025 | 5-minute read
Building Influence To Maximize Your Marketing Success
Building Influence To Maximize Your Marketing Success

Building Influence To Maximize Your Marketing Success

Building Influence To Maximize Your Marketing Success
 

Building Influence To Maximize Your Marketing Success

Zachary Morris
July 24, 2025 | 6-minute read
2024 BoK Refresh
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Maximizing Learning and Development Opportunities at Events and Conferences
 
Maximizing Learning and Development Opportunities at Events and Conferences
By Bianca Reyes
August 08, 2025 | 3-minute read
Sales and Networking TechniquesAttorney Talent Recruitment, Compensation, Professional Development and RetentionMarketing Management and LeadershipDepartment Management and Motivation, Business Development
Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration
 
Seek, and Ye Shall Find: Uncovering New Approaches for Cross-Firm Collaboration
By Lynmarie Lane
July 31, 2025 | 5-minute read
Marketing Management and LeadershipFirm Organizational Structure and Dynamics, Business Development
Building Influence To Maximize Your Marketing Success
 
Building Influence To Maximize Your Marketing Success
By Zachary Morris
July 24, 2025 | 6-minute read
Marketing Management and LeadershipFirm Organizational Structure and Dynamics, Business Development
10 Strategies To Do It All When You’re ‘The Department’
 
10 Strategies To Do It All When You’re ‘The Department’
By Rachel Lufkin, Kina Thornton Frazier, Rebecca Hnatowski
July 17, 2025 | 4-minute read
Marketing Management and LeadershipProject and Program Management, Business Development
Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies
 
Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies
By Amanda Sexton, Natalia Villanueva
July 10, 2025 | 22-minute episode
Technology ManagementAnalytics and SEOCommunications Software and PlatformsPodcast, Communications
The Rise of Experience Management Systems
 
The Rise of Experience Management Systems
By Stijn van Oirschot
July 03, 2025 | 2- minute read
Technology ManagementCommunications Software and PlatformsCustomer Relationship Management (CRM), Business of Law