Client motivations drive buying behavior in their pursuit of a valued goal. To enhance their services, firms should focus on underlying goal facilitators and value activities to assist clients in...

All over the world, LMA members have been making moves in the legal marketing industry. Check out who has recently started a new job and who was recently promoted.

After a New York Times article cited a study indicating people couldn't distinguish between real restaurant reviews and AI-generated ones, writers have raised concerns about being...