LMA Podcast Episode 76: Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

By Trish Lilley, Lynn Foley
May 13, 2021 | 30 minute episode

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Episode 76

Series: Well-Being in Legal

Episode Description:
Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries.

Speakers:
Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP
Lynn Foley, CEO and Co-Founder, fSquared Marketing

Series Description:
LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

LMA Podcast · Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

Trish Lilley
Stroock & Stroock & Lavan LLP

Trish Lilley is the chief marketing and business development officer at Stroock & Stroock & Lavan LLP. Lilley builds brands, drives strategy, coaches professionals and originates creative concepts — at least a few of which come to fruition.

Lynn Foley
fSquared Marketing

Lynn Foley is the CEO and Co-Founder of fSquared Marketing, a marketing consulting firm with expertise in client development, digital strategy and execution, strategic planning, and brand visibility for law firms. With over 20 years of hands-on strategic marketing and business development experience, Lynn has held senior roles at market-leading companies including White & Case LLP, JPMorgan Chase, and PricewaterhouseCoopers. Since starting fSquared Marketing, she has worked with over fifty International, Regional, and Boutique law firms, and their lawyers, to achieve their strategic goals.

Lynn was a member of the Board of Directors of the LMA Western Canada Region from 2012 to 2017. In 2020 she served as Co-Chair of the Social and Digital Marketing SIG and is currently the Co-Chair of the Well Being Committee.

When not collaborating with clients, Lynn focuses on her passion projects that include the Legal Marketing Mental Wellness Survey, and the inclusion of the Disabled Community in legal focusing on web and digital accessibility.